Wishbone Advisory is an operator-led growth consultancy for mattress and bedding brands scaling direct-to-consumer and marketplace channels. We’re not a tool and not a generalist agency — we close the gap between strategy and execution across DTC, Amazon and Walmart marketplaces, fractional CMO leadership, and Generative Engine Optimization (GEO). Our differentiator is PR-enabled GEO: we earn the third-party trade citations that generative engines like ChatGPT and Perplexity treat as authoritative — visibility no software competitor can replicate. Start with a free GEO audit to see how your brand shows up in AI search today.